Instead of handing you the exact strategy that worked for me, my job is to help you find the friction that’s making business feel harder than it needs to.
Not by adding more to your plate. By looking at three things most people still treat separately: how you’re wired to work, the space you’re working in, and the business you’ve built around both.
Instead of handing you the exact strategy that worked for me, my job is to help you find the friction that’s making business feel harder than it needs to.
Not by adding more to your plate. By looking at three things most people still treat separately: how you’re wired to work, the space you’re working in, and the business you’ve built around both.
You’ve done the work. Built the offers. Shown up consistently. Tried the strategies that worked for everyone else.
Enough of it worked to get you here. What nags is the effort it takes to stay. It’s the sense that you’re pushing against something the people you admire aren’t.
You may have blamed yourself. Your discipline. Your mindset. Your time management.
It’s almost never any of those things.
It’s usually friction, hiding in places you haven’t thought to look.
Most coaches look at one thing. Your strategy, your mindset or your marketing.
I look at the whole picture.
When those three things stop working against each other, the business gets easier to run.
Human Design, Feng Shui, business strategy. None of it gets to be the boss of you.
I’ll give you information, perspective and recommendations. You get to decide what fits, what doesn’t and what you actually want to do with it.
Not necessarily wrong. Just incomplete.
It looks at the strategy without asking how you’re wired to work or whether the space you’re working in is helping or getting in the way.
I think all three matter.
No manufactured urgency. No fake scarcity. No making you feel like something is wrong with you so I can sell you the solution.
If what I offer makes sense for you, great. If it doesn’t, that’s useful information too.
That doesn’t mean effortless. Or work-free.
There’s a lot of room between “this takes work” and “why does everything feel like such a slog?”
That’s the space I’m interested in.
I started in engineering because I loved solving problems. But in 2003, I also started building something very different: a handmade wedding invitation business called The Uncommon Bride.
I taught myself to build a website from an actual book, designed custom stationery and favours and figured out the rest as I went. That business gave me my first real education in creativity, online business, customer experience and building something from scratch.
Long before Human Design or Feng Shui entered the picture, I was already obsessed with the same question I still ask now:
why isn’t this working as well as it could?
That thread followed me from engineering, to online business, to coaching, to Human Design, to Feng Shui. What looked like me jumping from thing to thing at the time makes a whole lot more sense now — especially once Human Design gave me some language for it.
My first online business, where creativity, strategy and figuring-it-out-as-I-went first started coming together.
Check out the different ways we can work together.