The Coaches Launch Dictionary

The Coaches Launch Dictionary

If you haven’t spent years immersed in the online business world prior to launching your coaching business you may be hearing a lot of terminology that sounds a bit like greek to you right now. I’ve compiled a collection of the most common terminology definitions for you below:

Niche: is the problem you solve and group of people you solve it for. Your niche can be narrowed by demographics and/or by thought patterns.

Funnel: a succession of steps that will guide strangers through your client journey.

Freebie: a value packed piece of content, PDF or video or webinar, that will help your clients get results ahead of time. It’s used as a tool to build your email list. Potential clients get your freebie in exchange for their email address. 

Landing Page: stand alone page where someone can learn more about your business or signup for your content. Landing pages have no navigation buttons and a single call to action. They can be hosted on your website or on a page hosted by your CRM.

Nuture sequence: is an automated series of emails (typically 3-5 set to be delivered over the span of a several days) sent to someone who has signed up for email list.

Thank you page: a stand alone  page where people are directed to automatically upon completion of an opt-in form. Can be used to deliver content or lead to next offer.

CRM (Customer Relationship Management): a system used to build and manage all of your customer relationships. A CRM is where you store all the emails and customer info you collect while building your email list. Common CRMs used in the industry include: Flodesk, Mailchimp, ActiveCampaign, Ontraport…AWeber.

Opt-in Form: a landing page used to allow someone to give consent to join your email list usually in exchange for a piece of free content.

Autoresponder: a function from your email provider or CRM that provides an automated response to messages sent to a particular email address.

Payment Processor:  a company that manages credit card transactions. Common payment processors used are Stripe and PayPal. They all charge a processing fee.

Conversion: When a potential client moves from 1 part of your funnel to the next by completing a step in your funnel process.

CTA (Call to Action): a specific set of instruction (e.g. Click the button, Download the PDF) you give to your potential clients.

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Why should you DIY your business launch?

Why should you DIY your business launch?

Every Coach, including you, should want to DIY all.the.things when it comes to launching your coaching business.

Yes, even the parts you think will SUCK…especially those parts!

If any of these thoughts just flashed through your mind:

“I rather just focus on coaching and outsource everything else”
“I suck at tech, I’ll never be able to figure it out”
“It will take way too much time”
“I don’t even know where to start”

Stay with me, I promise it’s worthwhile.

While we could possibly argue that some of those thoughts may be “true” it doesn’t even matter. As an entrepreneur and the CEO of your new coaching business it is imperative that you understand how all the moving pieces in the back end of your business operate.

Here are my top 3 reasons why embracing the do-it-yourself philosophy for your launch is non-negotiable:

  1. It will save you a ton of money in your startup phase.
  2. By doing it yourself, you’ll build the skills to make in the moment changes & fixes for when you change your mind about something (I promise you will A LOT in the beginning) or discover a problem. Not having to wait around for answers from the people you hired will save you so much time and stress.
  3. Once you understand how everything in the backend of your business operates then you can outsource the parts you don’t love with confidence. Knowing that you can communicate your needs effectively and understand the work involved – will help you make more strategic decisions going forward.

If you are still with me, here’s the list of the key skill sets to focus on:

  • how to build your own website and/or landing page
  • how to organize your online business
  • how to manage the tech that connects your business
  • how to write your own copy (for the website and for social media etc.)
  • how start an email list with an opt-in form
  • how to use an online scheduler (for consults and coaching)
  • how to create images, PDFs and worksheets 
  • how to build a funnels that will help your future clients discover you
  • how take some basic photos and videos
  • how to adjust lighting and sound
  • how to market your business 
  • how to navigate running Facebook and/or Pinterest Ads if you plan on implement paid advertising as part of your marketing

Sold on the DIY Launch approach but thinking you’d love a little help?

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