The Coaches Launch Dictionary
If you haven’t spent years immersed in the online business world prior to launching your coaching business you may be hearing a lot of terminology that sounds a bit like greek to you right now. I’ve compiled a collection of the most common terminology definitions for you below:
Niche: is the problem you solve and group of people you solve it for. Your niche can be narrowed by demographics and/or by thought patterns.
Funnel: a succession of steps that will guide strangers through your client journey.
Freebie: a value packed piece of content, PDF or video or webinar, that will help your clients get results ahead of time. It’s used as a tool to build your email list. Potential clients get your freebie in exchange for their email address.
Landing Page: stand alone page where someone can learn more about your business or signup for your content. Landing pages have no navigation buttons and a single call to action. They can be hosted on your website or on a page hosted by your CRM.
Nuture sequence: is an automated series of emails (typically 3-5 set to be delivered over the span of a several days) sent to someone who has signed up for email list.
Thank you page: a stand alone page where people are directed to automatically upon completion of an opt-in form. Can be used to deliver content or lead to next offer.
CRM (Customer Relationship Management): a system used to build and manage all of your customer relationships. A CRM is where you store all the emails and customer info you collect while building your email list. Common CRMs used in the industry include: Flodesk, Mailchimp, ActiveCampaign, Ontraport…AWeber.
Opt-in Form: a landing page used to allow someone to give consent to join your email list usually in exchange for a piece of free content.
Autoresponder: a function from your email provider or CRM that provides an automated response to messages sent to a particular email address.
Payment Processor: a company that manages credit card transactions. Common payment processors used are Stripe and PayPal. They all charge a processing fee.
Conversion: When a potential client moves from 1 part of your funnel to the next by completing a step in your funnel process.
CTA (Call to Action): a specific set of instruction (e.g. Click the button, Download the PDF) you give to your potential clients.
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